Privacy Policy

Privacy Policy valid until 20 May 2018.

This Privacy Policy is valid from 21 May 2018.

Your privacy is important to us. This privacy policy explains what personal data we collect from you, how we use it, how we protect them, and what are your rights with respect to GDPR (General Data Protection Regulation). This policy applies to the product Na kole Prahou and all its components.

Who is the data controller?

Umotional s.r.o. is the data controller for personal data we collect through Na kole Prahou subject to this statement. Our address is Umotional s.r.o., Bělehradská 858/23, 120 00 Praha 2, Czech Republic.

How you can contact us?

If you have a privacy concern or a question for the Chief Privacy Officer of our company, please contact us by using email We will respond to questions or concerns within 30 days.

Personal Data We Collect after Sign in to Na kole Prahou Account

With Na kole Prahou account, you can sign into all parts of Na kole Prahou application. Your personal Na kole Prahou account is automatically created when you first login using authentication by one of our partners (Google, Facebook). Your personal data created or set up in Na kole Prahou app are securely stored in your Na kole Prahou account and are not linked to the provider you used to sign in.

In order to provide and improve Na kole Prahou, we process the following three categories of personal data based on your consent with this privacy policy.. We process this data for a period, during which we provide you the Na kole Prahou service (i.e., until the withdrawal of your consent or until the deletion your Na kole Prahou account).

  1. Contact data. We collect your nickname, email address and profile photo.
  2. Tracked rides and location data. We collect your tracked rides and data about your location. Location data can be Global Position System (GPS) data, as well as data identifying nearby cell towers and Wi-Fi hotspots.
  3. Usage data. We collect data about how you and your device interact with us and Na kole Prahou. For example, we collect:
    • Product use data. We collect data about the features you use.
    • Error reports and performance data. We collect data about the performance of Na kole Prahou and any problems you experience with them. This data helps us to diagnose problems and to improve Na kole Prahou. Error reports can include data such as the type or severity of the problem, details of the software or hardware related to an error, contents of files you were using when an error occurred, and data about other software on your device.

We use the data in the following ways:

  • Providing Na kole Prahou. We use data to carry out your transactions with us and to provide Na kole Prahou to you. Na kole Prahou include personalized features and recommendations that enhance your productivity and enjoyment, and tailor your experiences based on your activities, interests and location.
  • Customer support. We use data to diagnose product problems, repair customers' devices, and provide other customer care and support services.
  • Na kole Prahou improvement. We use data to continually improve Na kole Prahou, including adding new features or capabilities, such as using error reports to improve security features, or using usage data to determine what new features to prioritize.
  • Security, safety and dispute resolution. We use data to protect the security and safety of our products and our customers, to detect and prevent fraud, to confirm the validity of software licenses, to resolve disputes and enforce our agreements.
  • Business operations. We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.
  • Communication. We use data we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means to inform you when a subscription is ending, let you know when security updates are available, update you or inquire about a service or repair request, invite you to participate in a survey, or tell you that you need to take action to keep your account active.

For sending commercial communications in accordance with the Act No. 480/2004 Coll. in the form of email newsletters containing offers, information and news, we process your email address based on our legitimate interest. We process the data for an indefinite period until the recipient unsubscribes from the subscription.

Data We Collect without Signing in to Na kole Prahou Account

For the provision and improvement of Na kole Prahou, we process the usage data based on our legitimate interest for 2 years. The data includes product usage data, error reports, and performance data. To process the data, we use external processors described in the following section.

Transfer of personal data to third parties

Most of the processing operations are handled by ourselves and we do not need the 3rd parties for them. In order to provide some specific processing operations that we cannot provide ourselves, we use the services and applications of processors who specialize in the processing and are in compliance with the GDPR. To process the product usage data, we use the following data processors:

We use Fabric Crashlytics to process error reports based on Data Processing and Security Terms. They process Installation UUID and error reports for the period of 90 days.

Your Rights in Relation to the Protection of Personal Data

You have a number of rights in relation to the protection of your personal data. If you wish to use any of these rights, please contact us via e-mail We will process your requests within 30 days.

You have the right to information that is already fulfilled by this information page with the privacy policy. You can use your right to access and we will send you what personal data about you is processed and why. If anything changes or you find your personal information outdated or incomplete, you have the right to add and change your personal information.

You have the right to restrict the processing of your personal data if you think we are processing your inaccurate data or you think we are processing the data illegally, but you do not want to delete all the data or if you object to the processing. You can restrict the range of personal data or processing purposes. (For example, unsubscribing from the newsletter restricts the purpose of processing to send commercial communications.) You may also revoke the consent to the processing of your personal information. After the restriction or revocation of the consent, a part of or whole Na kole Prahou service may not be available to you.

If you would like to take your personal information and transfer it to someone else, you have the right of data portability. We will deliver your personal data in machine-readable form.

We do not want to forget about you, but if you wish, you have the right to erasure. In this case, we will erase all your personal data from the system and backups. We will notify you by e-mail about the completion of the erasure.

If you feel that we do not comply with the law with your personal data, you have the right to appeal at any time to the Office for Personal Data Protection. We will be very pleased if you first inform us about this suspicion so we can do something about it and correct any misconduct.

Emails with inspiration, articles or products and services are sent to you if you are our customer based on our legitimate interest. You can unsubscribe via the unsubscribe link in each email.

Cookies and Similar Technologies

We use cookies (small text files placed on your device) and similar technologies to provide our websites and online services and help collect data. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well. Na kole Prahou use other identifiers, such as the internal ID, for similar purposes. We perceive this as our legitimate interest because we believe that by using cookies we can deliver even better services to you.

We use cookies and similar technologies for several purposes, including:

  • Storing your Preferences and Settings. Settings that Na kole Prahou to operate correctly or that maintain your preferences over time may be stored on your device. For example, if you enter your city, we may store that data in a cookie so that you will see the relevant part of the map when you return to the site.
  • Sign-in and Authentication. When you sign in, we store a unique ID number, and the time you signed in, in an encrypted cookie on your device. This cookie allows you to move from page to page within the site without having to sign in again on each page.
  • Analytics. In order to provide Na kole Prahou, we use cookies and other identifiers to gather usage and performance data. For example, we use cookies to count the number of unique visitors to a web page or service and to develop other statistics about the operations of our products.

We entrusted the following data processors to do web analytics for us:

In other cases, it is because our web pages contain content from third parties, such as videos or news content. Because your browser connects to those third parties' web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services.

How you can control cookies? Most web browsers automatically accept cookies but provide controls that allow you to block or delete them. For example, in Microsoft Edge, you can block or delete cookies by clicking Settings … Privacy … Cookies. Instructions for blocking or deleting cookies in other browsers may be available in each browser's privacy or help documentation.

Certain features of Na kole Prahou depend on cookies. Please be aware that if you choose to block cookies, you may not be able to sign in or use those features, and preferences that are dependent on cookies may be lost. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

Security of Personal Data

We are committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. When we transmit personal data over the Internet, we protect it through the use of encryption.

We would like to assure you that our employees and co-workers who process your personal data are required to maintain confidentiality about your personal data and about security measures whose disclosure could compromise the security of your personal data.

Without your approval, your personal data will not be shared with any 3rd party.

Where We Store and Process Personal Data

We store and process personal data exclusively in the European Economic Area or in countries, which guarantee a level of protection that meet the requirements of the European Commission.

Preview Releases

Our company offers preview, insider, beta or other pre-release Na kole Prahou and features ("previews") to enable you to evaluate them while providing feedback, including performance and usage data, to our company. As a result, previews can automatically collect additional data, provide fewer controls, and otherwise employ different privacy and security measures than those typically present in our products. If you participate in previews, we may contact you about your feedback or your interest in continuing to use the product after general release.

Changes to This Privacy Policy

We will update this privacy statement when necessary to reflect changes in Na kole Prahou. When we post changes to this statement, we will revise the "last updated" date at the top of the statement. If there are material changes to the statement or in how we will use your personal data, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.